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001
Discipline
Short Film · Direction + Edit
Strategy + Content for Performance BrandsLos Angeles, CA
Attention,
composed.
We build content systems for gyms, coaches, and performance brands that want to grow their audience and turn attention into business.
View workThirds Lab / About
We bring business strategy and visual storytelling into the same frame.
Thirds Lab is an independent Los Angeles studio working across strategy, social, photography, and film for the gym, athletics, and performance space.
Built for gyms, coaches, athletes, and emerging performance brands that value restraint, relevance, and work that feels human.
Performance Studies / 2026
Work in the frame.
Three studies in discipline, movement, and belief—built through film, photography, and platform-native storytelling.
What we do
One studio.
Three disciplines.
Strategy
Brand positioning, social direction, campaign concepts, and content systems built around a clear business objective.
Content
Photo, film, and platform-native creative that feels natural to the audience and unmistakable to the brand.
Social
Thoughtful management, publishing, community, and iteration—turning a content calendar into consistent momentum.
Founding-client monthly packages
A simple way
to stay in motion.
01
Content
$500 / month
A focused monthly content session for brands that manage their own social.
- 1 shoot · up to 90 minutes
- 1 short-form video
- 8 edited photos
- 1 revision
- Client handles publishing
02
Social
$1,000 / month
A reliable monthly content system with a clear plan for publishing.
- 1 shoot · up to 2 hours
- 3 short-form videos
- 12 edited photos
- Simple monthly content plan
- Captions + posting guidance
- 1 revision per video
03Complete
Full System
$1,750 / month
A complete content and social system built around your business goals.
- 1 shoot · up to 3 hours
- 5 short-form videos
- 20 edited photos
- Social media strategy
- Calendar + posting · 1 platform
- Light community management
- Monthly performance summary
Introductory rates for the first three founding clients. Three-month commitment. Additional shoots, platforms, and deliverables are quoted separately.